55 Screen is a silkscreen printing studio, community workshop and gallery space located on Hastings' vibrant seafront. The studio is well respected among artists for their attention to detail and ability to print complex works at incredibly large sizes.

Client	55 Screen
Services	Branding, eCommerce, Packaging, Spatial
Sector	Art & Culture, Print, Retail
Year	2020

Client	55 Screen
Project	Full service
Services	Branding, Digital, Packaging, Spatial
Sector	Print, Retail

55 Screen is fine art silkscreen printing studio, community workshop, gallery and shop space located on Hastings' vibrant seafront. Though relatively young, the studio is well respected within the fine art and street art scene and prides itself on attention to detail and ability to produce exceptional work at incredibly large sizes.

What began as a website redesign soon evolved into a complete re-imaging of their visual identity, gallery space and packaging system. Beginning with the visual identity, we proposed a system that is directly influenced by Andy Warhol's approach to reproduction and repetition, allowing for endless experimentation and play.

Identity

At the heart of the identity is an (anti-)logo designed to subvert the single logo structure of classic branding systems, and to evolve over time. Launching with 20 iterations, these will be updated seasonally and in collaboration with artists and creative partners in any given year. This curated and collaborative aspect of the identity ensures it remains visibly connected to culture, and the context within which it operates.

Packaging

55 Screen Mailers in Various Sizes Rother Studio

55 Screen Mailing Box and Packing Tape Rother Studio

55 Screen Packaging Close-up Rother Studio

Spatial

55 Screen Gallery Exterior Signage Rother Studio

55 Screen Gallery Lightbox Signage Rother Studio

Project credits

Client	55 Screen
Project	Full service
Services	Brand Identity, Digital / eCommerce, Packaging, Environment
Sector	Art, Print, Retail
Year	2020

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ROTHER STUDIO is a strategic creative practice specialising in branding, digital and experience. We partner with businesses and institutions looking to stand up, stand out, and cut through.

Pairing insight, instinct and imagination we support transformation with bold ideas and creative directions that shift perceptions, build influence and lead to long-term distinction.

Contact

hello@rother.studio
+44 (0)7815 070 392

Studio

14 Shepherd Street
St Leonards TN38 0ET
United Kingdom

Connect

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Services

Strategy
Creative Direction
Art Direction
Brand Identity
Graphic Design
Digital Design
Editorial Design
Annual Reports
Brochures & Catalogues
Photography & Film
Iconography
Interior & Spatial Design
Wayfinding & Signage
Packaging
Production
Naming
Tone of Voice
Type Design
Typography

Recent clients

A.M.I.D.
arc.etc
Baby Bay Beach Club
Bella Cager
Ben’s Canteen
Block Hotel
Brayford Properties
Croz Nest
Cullinan Joinery
Eat Creative
Front Gozo
Hearts & Craft
Homepark
Hopscotch
Iconic Artists
James Cox Film
Jo Cowen Architects
Kemistry HR
Music First Festival
Offshoot Arts
Perla Windows
Ritual Dive
SJW Rendering
West Eleven
Worthington

Collaborators

ABCDinamo
A.M.I.D.
Ben Pryor Photography
CommercialType
Colophon Foundry
Dan Mather Studio
David Butler Photography
Eskimo Square
FE Burman
Frost House
Fullstopnewparagraph
Gavin Martin Colournet
Generation Press
Identity Print
James Cox Film
Label Apeel
Lindsay Broadley
Mehtabell Projects
Nick Asbury
Reed Words
TonyG
We All Need Words

London, UK

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