Asquith had outgrown its original identity, so we helped them look forward and develop a visual language that captured the quality and refinement of their clothes.

Alice Asquith, the creative force behind Asquith, pours her deep knowledge of textiles and her effortless style into every detail.

It was essential to capture Alice's ambition. Asquith has a loyal domestic and international following, and it already sits alongside many much larger and more established labels. What we have created with Asquith is a visual language that is timeless – it can grow with her as the brand develops.